A well-conceived sales machine is the difference between high achievement and underperforming for every company!

Growing your customer base and revenue profitably is one of the most challenging parts of any business.  It’s not only about getting socially adept salespeople; it’s about how the sales team is put together, the competencies of the leadership & sales team members, and how the effort is supported by using metrics to guide the sales strategy, process, operations and tools implemented.  It’s as much about science, metrics, and organizational foundation as it is about the art of the sale

Every sales person attains more when they have a complete and effective sales machine powering their efforts

What we do FOR YOU

MMasters helps you identify the activities, patterns and gaps that keep you from being most effective with your customer growth and revenue generation efforts. We do it through custom consulting and public leadership masterclasses, and include tools to give you the edge.


Sales Strategy

  • Transactional to Strategic based on the Business

  • Direct and Indirect Sales Channels

  • Aligned with Go-to-Market for Lead Gen

  • In Sync with Marketing & Client’s Business Goals

  • Custom-designed to Make Selling, Sales Management, and Sales Forecasting a Science

Sales Operation

  • Mapping Sales Process to CRM/SFA

  • Recommendations on Software Tools

  • Support for Conferences and Trade Shows

  • Compensation Plans

  • Recruit Screening, Skills Assessment, and Interviews

Sales Process

  • The Right Resource for Need & Budget

  • Designed to Make Selling, Sales Management, and Forecasting a Science

  • Tailored to Each Client Using Decades of Real-World Business Experience and Multiple Sales Training Programs

  • Proprietary and Custom-developed Sales Assets

 

Who needs it?

Established Firms

Are you launching new offerings or opening new markets? Looking for a way to crank up sales? We've done it for others, and will help you, too.

Emerging Companies

You've earned investment capital. You're making hero sales. We'll get you up your growth curve in with a scalable, repeatable, and predictable strategy, process, and implementation.

Angels, VCs, and Incubators

You see the potential in your portfolio companies. We'll help them - and you - to realize that potential and accelerate your ROI.


M Masters has been instrumental in the development of our turn-around strategy. The consultants who worked with us applied their first-hand experience in edtech selling to helping us to better understand the influencer and buyer persona in our markets, how and what to message to them, how to position upcoming product enhancements, and even developed a customized "Segmentation Score Sheet" to help us to prioritize our sales efforts. I wholeheartedly endorse and recommend M Master to any organization who wants to improve their sales - and who doesn't?"

— Mike Callaghan, Vice President of Sales, Population Health Innovations, Inc.

M. Masters Leadership Team

Shannon Gregg  has created and optimized Sales Ops teams for multiple VC & PE-backed organizations. She specializes in sales productivity and process integration. Here, we see her facilitating Pittsburgh Tech Council's "Sell Like a Lady Sales Lab/Workshop.

Shannon Gregg has created and optimized Sales Ops teams for multiple VC & PE-backed organizations. She specializes in sales productivity and process integration. Here, we see her facilitating Pittsburgh Tech Council's "Sell Like a Lady Sales Lab/Workshop.

David Radin  founded and grew a national radio network to 1,000,000 weekly listeners and a SaaS company to 780,000 users and has been a key member of launch projects for clients including Verizon, Apple, and Motorola. He earned his BS at Yale and MBA at Duke. Here we see him giving the breakfast keynote address at Duquesne University's Small Business Development Conference.

David Radin founded and grew a national radio network to 1,000,000 weekly listeners and a SaaS company to 780,000 users and has been a key member of launch projects for clients including Verizon, Apple, and Motorola. He earned his BS at Yale and MBA at Duke. Here we see him giving the breakfast keynote address at Duquesne University's Small Business Development Conference.

Greg Russak  specializes in opening new markets primarily for small and emerging tech companies. He has served in roles with P&L/General Management responsibility – from start-up to multi-billion dollars. Here, he speaks with Pennsylvania Governor Tom Wolf.

Greg Russak specializes in opening new markets primarily for small and emerging tech companies. He has served in roles with P&L/General Management responsibility – from start-up to multi-billion dollars. Here, he speaks with Pennsylvania Governor Tom Wolf.

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